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- Media and Communication
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COURSE INTRODUCTION AND APPLICATION INFORMATION
media.comm.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | INTRODUCTION | This session will serve to introduce you to visual culture as an interdisciplinary field of interest and to the objectives of this course. The first session is dedicated to the question as to how we should understand and pursue the study of images in a local, national and transnational context. There will be no key reading to accompany this first session (allowing you time to absorb next week’s reading). |
| 2 | STUDYING VISUAL CULTURE PART 1 Image: “Bad news and memories” - Atrocities - Museum, Public Sculptures, News Images. | Mirzoeff, Nicholas (1998) “The Subject of Visual Culture”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge, 3-23. Rogoff, Irit (1998) “Studying Visual Culture”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge, 24-36. |
| 3 | STUDYING VISUAL CULTURE PART 2 Image: “Bad news and memories” 2 - Atrocities - Museum, Public Sculptures, News Images. | Mitchell, W.J.T. (1998) “Showing Seeing: A Critique of Visual Culture”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge, 86-101. Guins, Raiford/Morra, Joanna/ Smith, Marquard/ Cruz, Omayra (1998) “Conversations in Visual Culture”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge,102-110. |
| 4 | HOW TO INTERPRET IMAGES PART 1: STUART HALL AND THE WORK OF REPRESENTATION | Hall, Stuart (1997) “Introduction”, in: Hall, Stuart (ed) (1997) Representation: Cultural Representions and Signifying Practices, Sage, 1-11. Hall, Stuart (1997) “The Work of Representation”, in: Hall, Stuart (ed) (1997) Representation: Cultural Represenations and Signifying Practices, Sage, 13-74. |
| 5 | HOW TO INTERPRET IMAGES PART 2: STUART HALL AND THE WORK OF REPRESENTATION | Hall, Stuart (1997) “Introduction”, in: Hall, Stuart (ed) (1997) Representation: Cultural Representions and Signifying Practices, Sage, 1-11. Hall, Stuart (1997) “The Work of Representation”, in: Hall, Stuart (ed) (1997) Representation: Cultural Represenations and Signifying Practices, Sage, 13-74. |
| 6 | CONSUMING CULTURE: KARL MARX’S CONCEPT OF COMMODITY FETISHISM Image: Advertisements and artists and activists consumer critique | ‘Karl Marx’ in C. Lemert (ed.) (2004) Social Theory: the multicultural and classical readings, 29-41,49-60 Stallabrass, Julian (2004) “Consuming Culture”, in: Stallabrass, Julian (2004) Contemporary Art – A Very Short Introduction, 51-69. |
| 7 | SURVEILLANCE: FOUCAULT’S CONCEPT OF THE PANOPTICAL GAZE Images: News photography, architecture, film. | Foucault, Michel (2007) “Panopticism”, in: Hier, Sean P. & Greenberg, Joshua (eds.) (2007) The Surveillance Studies Reader, Open University Press, 67-75. Sewell, Graham & Barker, James R. (2007) “Neither good, nor bad, but dangerous: surveillance as an ethical paradox”, in: Hier, Sean P. & Greenberg, Joshua (eds.) (2007) The Surveillance Studies Reader, Open University Press, 354-367. |
| 8 | Midterm | |
| 9 | HISTORY AND EMPIRE PART 1: SOFT SOAPING THE BRITISH EMPIRE Images: Colonial advertisements (Soap, Coffee, Chocolate) | McClintock, Anne (1998) “Soft-Soaping Empire: Commodity racism and imperial advertising”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge,506-518. |
| 10 | GAZE, HISTORY AND EMPIRE PART 2: ORIENTALISM – THE EUROPEAN GAZE AND THE MIDDLE EAST Images: Orientalist oil paintings. | Said, Edward (1979) “Introduction”, in: Said, Edward (1979) Orientalism, Vintage Books, 1-28. Mitchell, Timothy (1998) “Orientalism and the Exhibitionary Order”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge, 495-505. |
| 11 | GAZE, HISTORY AND EMPIRE PART 3: HAREM, GENDER AND FRANTZ FANON’S ALGERIA UNVEILED Images: Orientalist oil paintings and contemporary photography. | Fanon, Frantz (1963) “Algeria Unveiled” Alloula, Malek (1998) “From the Colonial Harem”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge, 519-524. Richon, Olivier (1996) “Representation, the Harem and the Despot”, in: The BLOCK Reader in Visual Culture, Routledge. |
| 12 | POLITICS AND AESTHETICS OF THE GENDERED BODY Images: Works of art, advertisement and news | Griselda, Pollock (1995) “Beholding Art History: Vision, Place and Power”, in: Melville, Stephen and Readings, Bill (eds.) (1995) Vision & Textuality, MacMillan, 38-66. Balsamo, Anne (1998) “On the Cutting Edge: Cosmetic Surgery and the technological production of the gendered body”, in: Mirzoeff, Nicholas (ed) (1998) The Visual Culture Reader, Routledge, 685-695. |
| 13 | FIELDTRIP | Visit of a museum/gallery/arts centre in Izmir and talk with curators and artists |
| 14 | PREPARATION FINAL EXAM AND EVALUATION OF THE TERM | |
| 15 | Semester Summary | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 10 | |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 20 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 60 | |
| Weighting of End-of-Semester Activities on the Final Grade | 40 | |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 10 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 14 | |
| Final Exams | 1 | 20 | |
| Total | 140 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. | X | ||||
| 2 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. | |||||
| 3 | To be able to use the acquired theoretical knowledge in practice. | |||||
| 4 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. | X | ||||
| 5 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. | |||||
| 6 | To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. | |||||
| 7 | To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. | X | ||||
| 8 | To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. | |||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) | |||||
| 10 | To be able to use a second foreign language at the intermediate level. | |||||
| 11 | To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest